Decoresin: from firm to eCommerce, switching WooCommerce with Storden.

Good morning Mirko, would you like to introduce to us who Decoresin is?

Decoresin is a dynamic and innovative company based in Sora, in the Frosinone province. We started with the production of resin-coated polystyrene products, over the years we have specialized in producing resin-coated profiles for exterior and related products for application.
The careful selection of materials and the use of highly technological machinery is essential for our business.
 
Where do you sale?
We currently have international clients active throughout Europe. Being online with our e-commerce allows us to break down geographical barriers and to get in touch with potential customers, who would otherwise be difficult to reach. 
Over the years our offer has always improved and we differentiate ourselves, offering a product of the highest quality and at the same time, easy to install and transportable. Unlike many other companies in the sector, we do not have physical stores and we have chosen to reduce costs by focusing exclusively on the online channel. That was a super good choice!
​​​​​​​
How did you get in touch with Storeden?
We were looking for a solution that would allow us to manage the website independently. We got to know the Storeden reality thanks to articles and documents found online. We immediately saw that the Storeden solution is very easy and intuitive, especially for those coming from other market sectors.

Why did you choose Storeden? Why did you switch from WooCommerce to Storeden?
What led us to migrate to Storeden was the need to adopt a SaaS solution. This means, we no longer have to worry about various platform updates and we actually lead our site. We update our catalog and manage related orders. The autonomy and the automation allowed us to invest energy in our core business. Lastly, the cornerstone for our online business is the ability to manage our store in different languages, already implemented within the Storeden solution.
 
What has changed with Storeden?
Switching from Open source to SaaS allows us to focus directly on our eCommerce. We no longer care about hosting, IT security, platform updates and plugins, and other technical elements out of our business. These costs are already included with our annual fee. In addition to this, the language and organization within the back office allow us to operate very intuitively, without the basic computer knowledge.
 
What are the Storeden's most functional services for you?
The logistical aspect is a relief: we were immediately able to process the orders independently. In addition to this, the mass loading of products, the management of menus, the tree of categories have allowed us to save time and money in technical investments.
We have created a "tutorial" section where we explain to our customer through videos how to install the panels. By ourselves we built a fully-experienced site for the visitor rather than a product catalog.
 
We operate in several markets and the automatic management of multilingual domains is very convenient. We configured the site in Italian and through simple "buttons or flags" we made it available in English, French, Spanish and German. In short, we can really focus on sales rather than technicalities.
Then of course there are all the SEO features needed to promote Decoresin. We can change the position of the site in an easy and intuitive way. We can update the keywords according to the reference countries. The installation of the Facebook pixel, for example, is very simple. We no longer have to enter the site's HTML to insert Google scripts or snippets. The SEO can be adapted for the country to be present in global searches.
It is clear for us that the investment has brought us many advantages, both competitive, we are facing more orders, and in terms of cost reduction of time and development.

Go to the website: www.decoresin.it