The Facebook Ads Extension for Storeden

Facebook is a key tool for any marketing and sales strategy. This channel certainly shouldn't be overlooked, given the sheer numbers in terms of users, web traffic and viral content. As many have said before, there are various reasons why it's important to make the most of the potential it offers your online business. In this article, we'll focus our attention on a tool offered within the Storeden platform: the Facebook Ads Extension.

What is the Facebook Ads Extension? 
Available as part of all Storeden accounts, this tool makes it possible to install a Facebook pixel easily and to create a catalogue of products on Facebook in order to increase conversions. In fact, you can even promote all your products at once, instead of having to create individual ads for each product. Thanks to Facebook pixels, you can immediately target a given audience and measure the return on investment for your ad campaign. With the Facebook pixel, you can monitor the progress of advertising campaigns and all the actions and interactions carried out by users, to then analyse the progress of the campaign, spot any issues and/or identify potential opportunities. Set-up is easy, and in just a few simple steps you can start your sponsored Facebook campaign. For more information about set-up, we recommend reading Storeden's online guide.

Benefits to your online strategy
Among the many marketing strategies that exist, sponsored ads within Facebook are highly recommended and used for various reasons. Let's take a closer look:

1. Thanks to properly-targeted ads, you reach the right people, those who are actually interested in the products you're offering online. The better aligned the range of potential consumers is to your type of merchandise, the greater the probability that those potential customers will be converted to actual buyers.
2. Statistically speaking, Facebook, if used properly, converts and increases sales. However, it is important to first make the right initial assessments and act in a manner consistent with your online sales strategy. Improvised, irrelevant campaigns almost never get good results.
3. This tool makes it possible to invest, even if you have a limited budget.
4. Awareness of the brand, company and products sold will increase. Thanks to this tool, you are sure to enjoy a series of indirect benefits in terms of brand image and awareness. Facebook remains a tool for sharing viral content and, more generally, for spreading knowledge and information.
5. Last but not least, Facebook is a tool that makes it possible to analyse and measure the results of your ads: you can check the actions taken and measure the events that have occurred. To monitor the proper functioning of the Facebook pixel within your eCommerce website, we recommend the Facebook Pixel Helper plug-in, which checks the proper registration of events. 

For more information on the Facebook Ads Extension per Storeden, see our online guide.