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From Blomming to Storeden: the experience of Mangasempai
Fabrizio, one of the main Italian manga publishers, is an historical customer of Storeden who would tell us about his experience with our solution.
Good morning Fabrizio, tell us how mangasenpai was born
Mangasenpai is a publishing house founded in 2013 to give shape and form to a 'new wave' of the Italian comics market. We offer support and a means to make oneself known to its readers.
But why the "Italian manga" and why right now?
To this question, which many have asked us, I can answer in a very simple way. The manga comic is a media that, narratively speaking, boasts perhaps one of the widest thematic ranges in the world. There are "manga" stories declined in every genre and type of setting; dedicated to any social branch and age range, from the very young to the elderly. There is a manga for any topic, or almost.
The most important thing is that in any country where this genre has "regenerated", the manga style has been enriched with the nuances of that reality. It is evident that this mixture of manga in Italy reaches a level of its own, which is unique and unrepeatable. This is the real richness of our way of making manga: it is curious to see how the authors manage to blend the genre with our Italianness, enriching it, providing it with new interpretations, new ideas and stimuli.
How did you get in touch with Storeden?
Initially I used Blomming, a marketplace owned by Storeden, as a sales channel. With the expansion of the business and with the increase in orders, I needed a solution that would allow me to improve the customer experience and thus make it more linear as well as. I need to optimize my work with the use of more functions both on the back office side and on the graphic side. For this reason I decided to migrate from Blomming to Storeden: I felt to set up an independent store with greater functionality, with an agile, dynamic, complete solution. At the same time I needed to customize my shop according to my products.
Did you build the Mangasempai store by yourself?
Storeden uses a very simple language, which allows me to create and manage the site independently. In addition, it offers several features that are very intuitive to use. I would like to add that the Storeden service center has always supported me and helped me solve any of my doubts in a very short time.
What are the features of the system that impressed you the most?
The ability to customize the home is undoubtedly the element that I could appreciate the most. Managing the appearance of the site independently and being able to create seasonal layouts facilitates the visitor experience. I can select the products to show in the window, insert texts with special promotions or notices and much more. Thanks to Storeden I was able to complete my omnichannel strategy and follow the customer in his most significant touchpoints.
Does Mangasempai use any marketing tools present within the Storeden platform?
We have embraced the coupon strategy. We work with famous influencers and readers who often promote new releases with affiliate marketing. Through the management of coupons, with Storeden we can easily generate new discount codes and share them with our promoters. It is a highly sought after discount by our customers.
With the Landing Page app I can create infinite sub-pages that allow me to improve the user experience. The graphics are freely editable and I can make the sitemap of the site much more linear and intuitive for our customers.
How would you rate the service offered by Storeden?
Storeden was a "godsend" to respond my need to adopt a smart, modern and performing platform. We are happy to be able to count on an Italian customer service able to provide quick, transparent and real assistance answers, as well as a high-performance platform.
Mangasenpai is a publishing house founded in 2013 to give shape and form to a 'new wave' of the Italian comics market. We offer support and a means to make oneself known to its readers.
But why the "Italian manga" and why right now?
To this question, which many have asked us, I can answer in a very simple way. The manga comic is a media that, narratively speaking, boasts perhaps one of the widest thematic ranges in the world. There are "manga" stories declined in every genre and type of setting; dedicated to any social branch and age range, from the very young to the elderly. There is a manga for any topic, or almost.
The most important thing is that in any country where this genre has "regenerated", the manga style has been enriched with the nuances of that reality. It is evident that this mixture of manga in Italy reaches a level of its own, which is unique and unrepeatable. This is the real richness of our way of making manga: it is curious to see how the authors manage to blend the genre with our Italianness, enriching it, providing it with new interpretations, new ideas and stimuli.
How did you get in touch with Storeden?
Initially I used Blomming, a marketplace owned by Storeden, as a sales channel. With the expansion of the business and with the increase in orders, I needed a solution that would allow me to improve the customer experience and thus make it more linear as well as. I need to optimize my work with the use of more functions both on the back office side and on the graphic side. For this reason I decided to migrate from Blomming to Storeden: I felt to set up an independent store with greater functionality, with an agile, dynamic, complete solution. At the same time I needed to customize my shop according to my products.
Did you build the Mangasempai store by yourself?
Storeden uses a very simple language, which allows me to create and manage the site independently. In addition, it offers several features that are very intuitive to use. I would like to add that the Storeden service center has always supported me and helped me solve any of my doubts in a very short time.
What are the features of the system that impressed you the most?
The ability to customize the home is undoubtedly the element that I could appreciate the most. Managing the appearance of the site independently and being able to create seasonal layouts facilitates the visitor experience. I can select the products to show in the window, insert texts with special promotions or notices and much more. Thanks to Storeden I was able to complete my omnichannel strategy and follow the customer in his most significant touchpoints.
Does Mangasempai use any marketing tools present within the Storeden platform?
We have embraced the coupon strategy. We work with famous influencers and readers who often promote new releases with affiliate marketing. Through the management of coupons, with Storeden we can easily generate new discount codes and share them with our promoters. It is a highly sought after discount by our customers.
With the Landing Page app I can create infinite sub-pages that allow me to improve the user experience. The graphics are freely editable and I can make the sitemap of the site much more linear and intuitive for our customers.
How would you rate the service offered by Storeden?
Storeden was a "godsend" to respond my need to adopt a smart, modern and performing platform. We are happy to be able to count on an Italian customer service able to provide quick, transparent and real assistance answers, as well as a high-performance platform.