logo_blue
  • Features
  • Case history
  • News
  • Support
    • Contact us
    • Online guide
    • Talk with us
    • Submit a ticket
    • Community
  • Login
Try it for free
  • Sell
    • Ecommerce
    • Blomming
    • Facebook Shop
    • Ebay
    • Amazon
    • AliExpress
  • Features
    • Catalog inventory
    • Orders and shipping management
    • Marketing tools
    • Payment methods
    • Apps Market
    • Themes Store
    • API & developers
    • Security
  • Partners
  • Prices
  • Blog
  • Support
    • Contact us
    • Online guide
    • Talk with us
    • Submit a ticket
    • Community
  • Login
  • Blog
  • News

The benefits of multi-channel sales: Amazon Marketplace and eBay

MARKETPLACE OMNICHANNEL SYNC MARKETPLACE
Learn more about Amazon Marketplace and eBay, and how to launch a winning online sales strategy.

Every day, large marketplaces stand as a point of reference for the online purchases made by thousands of users. In fact, they can be called the virtual 'shopping centres' of the contemporary age, the 'places' where consumers buy various types of products.

From a business owner's point of view, marketplaces are platforms from which to sell products without necessarily having to have a personal website. The company can thus combine its name and products with the credibility of a recognizable marketplace. But there's more. Visited by millions of users, retailers can also take advantage of the visibility and the traffic generated by these channels.

Merchants often wonder if it's a good idea to open their own online store instead of simply selling on these well-established channels. In that regard, it's important to remember that an eCommerce website and selling on a third-party marketplace are two completely different tools in terms of the conditions and logistics of sales. One cannot, in any way, be considered a substitute for the other. Instead, they must be seen as complementary.

​​​​​​​Marketplaces help many businesses increase sales numbers. After all, those channels are frequented each day by millions of users searching products in all merchandise categories. Surely a business's presence in a marketplace could be used as a starting point to develop an online presence, to reach new clients and new markets by fully exploiting the traffic to that specific marketplace. Let's take a closer look at what they are and how the two largest marketplaces in the world came about.

Founded by Jeff Bezos in 1994, Amazon is considered the largest electronic commerce site in the world. In addition to selling products directly, it allows third party vendors to use and sell their products within the shop, as long as they adhere to precise terms and conditions.

On the other hand, eBay opened as a site for online auctions in 1995. It entered the Italian market only in 2001, following its merger with PayPal, the online payment system. eBay offers users the ability to buy and sell both new and used items. It includes fixed-price sales as well as a dynamic option, commonly referred to as an online bidding.

These two giants, which stand out for their web traffic and fame, may be true springboards for merchants looking to launch their online sales strategy.
Let's find out how to reap the full benefits of sales on each of these channels.

Amazon

In order to start selling on Amazon, retailers must have an active vendor account. In addition, it's necessary to have a subscription plan to activate sales. All Storeden clients are able to simply and quickly synchronize their entire catalogue, uploaded to Storeden, within Amazon. In particular, retailers can decide which products to publish on Amazon, define processing times and set price changes - all done quickly from the retailer's Storeden dashboard. In addition, this synchronization system offers the centralized management of products and orders. Once it's all configured, it's no longer necessary to open the Amazon panel as every last detail will be synchronized and managed from your Storeden dashboard. Storeden's multi-channel system makes it possible to update stock/inventory, prices and information in real time. You no longer have to worry about manually or directly inputting quantities: the system does it for you. You can relax and dedicate more time to sales, without having to deal directly with their management.  

5 benefits to synchronizing with Amazon  
  1. Automatic synchronization: no more manual inputs
  2. Quantities and prices are always updated in real time
  3. Order management is centralized on the Storeden platform
  4. Shipping and returns are managed via the logistics systems used for your online store
  5. More sales determined by the popularity of and traffic to Amaz
You can sell products throughout Europe with just one Amazon account

eBay

Storeden has also developed a synchronization system for your catalogue within eBay. Thanks to a few simple configuration steps, you can start selling online even before you've set up your eCommerce site. Using the settings panel, you can customize the layout of your listing, directly modifying the template, the number of product photos to display, the description, and the category under which the product is to be published. The benefit of such synchronization is surely linked to the fact that the entire catalogue, prices and orders are all updated in real time. You can manage orders up to their completion directly from the Storeden dashboard. In addition, if you've created your eBay store, you can connect the products in your Storeden catalogue to your eBay shop, publishing products in their proper categories. Storeden makes it possible to synchronize your catalogue within more than 20 eBay sites with their separate currencies, shipping policies and purchase options. The entire system has been designed to increase your sales by offering a quick, easy management platform. 

Our advice

For a winning strategy and to get better feedback and more sales, we recommend reinforcing the creation of your webstore with sales within the various marketplaces. This makes it possible to introduce your products via popular websites with high visitor counts and millions of daily users who make purchases, search, comparison shop and determine which products they want to buy.

FACEBOOK OMNICHANNEL ADVERTISING

The Facebook Ads Extension for Storeden

You too can use the Facebook Ads Extension to easily promote your catalogue on Facebook.

BACKOFFICE SEO MARKETING

Storeden's advanced SEO features - useful recommendations

A few useful tips to boost the positioning of your eCommerce website on various search engines.

BACKOFFICE ORDERS RETURNS

Managing returns with Storeden

A return management system that's professional, easy to use and quick. Effortlessly manage and respond to your customers' requests.

The essence of a webstore is sales

The essence of an online shop is not the technology that built it. That's why Storeden helps you create a complete, professional online shop. In addition, we'll give you all the tools you need to boost sales and quickly get your name out to consumers.

Start now

No risk, try Storeden free for 15 days.

Do you have doubts or questions before starting? Contact Us

Sell

  • Ecommerce
  • Blomming
  • Facebook Shop
  • Ebay
  • Amazon
  • AliExpress

Resources

  • Apps
  • Themes
  • API & Developers
  • Blog
  • Partners
  • Academy

Support

  • Contact us
  • Online guide
  • Talk with us
  • Submit a ticket
  • Community

Documents

  • Privacy policy
  • Terms & Conditions
  • Cookies policy
  • Company
  • Legal documents
  • storeden_en EN
    • storeden_it Italiano
    • storeden_en English
    • storeden_es Español
    • storeden_fr Français
    • storeden_de Deutsch
Copyright © 2022 - Storeden s.r.l. - P.IVA: 05291520269

Storeden S.r.l. Via Giovanni Amendola, 30 - 31020 Lancenigo di Villorba - Treviso (TV) - Italy
P.IVA 05291520269 - C.F. 05291520269 - Reg. Imp. c/o C.C.I.A.A. di Treviso - REA n.433567 cap.soc. 20.000 euro i.v.

Welcome in Storeden!
Click here to speak with us.
Contact us - Storeden

Privacy policy

User agreement

Terms and conditions

Privacy policy

Create your store now, try it for free for 15 days

Do you already have an account? Login

Compulsory field
Store name already in use, choose a different name
Compulsory field
Email address not valid
Email address already registered.
Compulsory field
Password must have at least 6 characters
Compulsory field
Compulsory field

By registering, you declare to have read and agree to our terms and conditions and to have read the Storeden privacy policy. 

Login with your Facebook or Google account

Facebook Connect
Google Connect

Sign in with your account

Not logged in. E-mail or password might be wrong. Please check the provided information and retry.

If you don't remember your password, click here to reset it.

Are you already registered? Login
Not yet registered? Sign in