Storeden is a complete platform, even in terms of SEO management. Activities connected to the positioning of websites on search engine results pages are important because they impact and define the visualization of the site itself. Let's explore the options that come with the Storeden platform.
Storeden offers all its users a few useful tools for activities related to SEO, to organically position websites within search engine results pages. It's possible to enter an SEO title, SEO description and SEO keywords for all products, categories, brands and pages of your website.
That content isn't visible to customers when browsing the webstore, but instead is used to transmit valuable information to Google and other search engines. All this data, entered on the site, is automatically sent to various search engines through an automated sitemap found within the Storeden platform. If you change something on your site, and want it sent immediately to the leading search engines, you can even generate the sitemap manually.
For those who are migrating an already-existing eCommerce site, Storeden has a 'rewrite URL' feature. This tool makes it possible to rewrite all the URLs of your website, taking the old URLs and adapting them to the new (destination) URLs of the Storeden site. By doing so, the system re-indexes the old URLs to the new ones, avoiding '404 Page not found' errors. Often, when transferring an online store from one platform to another, business owners fear losing the relevance obtained by the site on various search engine indexes. To avoid this issue, Storeden offers a complete series of tools to make this delicate transition easier.
It's then possible to quickly connect to tools such as Google Analytics and the Google Search Console, thereby monitoring the progress of your site in relation to SEO.
All next-generation Storeden templates are optimized in terms of search engine optimization. You can add relevant SEO content, titles and useful links to improve your webstore's ranking. Every last detail has been designed to offer you a complete, professional product.
Some advice for better organic positioning
Below we've listed some useful tips for improving the organic positioning of your website among search engine results. First and foremost, it's necessary to conduct a detailed analysis of the product you sell and the current competitors on the market. It is also very important to understand how the product is presented and offered by competitors, at what price and with what sort of customer feedback (reviews). Once you've completed this analysis and collected the initial data necessary, you can move on to the management of a few tools that will help you monitor and optimize search engine results for your site.
In the initial set-up phase, we recommend creating a Google Analytics account and a Google Search Console account. Here are the links to help you get started:
Google Search Console: https://www.google.com/webmasters/tools/home?hl=it
Creating an identity for your website
In addition to constantly monitoring your website via the Google tools, it's essential to complete a series of steps to create a corporate/brand identity for your website.
Then add your telephone and email contact information for the customer care section of your website, as well as an online chat window via which users can contact you in relation to any questions or problems that arise when shopping, or simply to ask for more information about your products.
In addition, we recommend creating various pages with information about your company About us - Where we are - Shipping info - Secure payments - Assistance.
SEO content - the Storeden management panel
Within each product info sheet, as well as within each category and/or page created with Storeden, you can add the SEO terms that correspond to the section you're filling in.
Each SEO section includes a recommended character count.
For better search engine indexing, it's best to have an SSL certificate or HTTPS page that makes it possible to browse securely and encrypt data. HTTPS certificates ensures the integrity and safety of the data sent between the user and the webpage.
Website loading speed
Even the speed at which your website loads is a factor that can influence your search engine positioning. More specifically, to ensure your eCommerce website loads almost instantaneously, we recommend uploading images that aren't too 'heavy' (e.g., too much data). In terms of the images of products that you'll upload to Storeden, we recommend following the limits found in our online guide. For images to insert in the layout theme (e.g. slider images, category images, etc.), we recommend adhering to the dimensions suggested within that theme's setup instructions.
If your site uses more than one language, consider enabling the multi-domain option. Multi-domain management means you can manage different languages on different domains, e.g. www.name-shop.it (for Italian), www.name-shop.com (for English), www.name-shop.fr (for French) and www.name-shop.es (for Spanish). You can also link the Google Analytics and Google Webmaster codes to each domain. By doing so, you'll have 'independent' sites that are indexed separately on Google's SERP (search engine results page). They can also be monitored separately via Google tools.
Even a top-notch review system can spur greater sales and get higher placement on search engines results pages. The Storeden system offers users the chance to leave a certified review, meaning feedback can only be left once they have actually made a purchase. Reviews within the Storeden system can be made visible on the site by changing the settings found in the theme's configurations.