IEM integrates real time data from your online business together with data coming from past activities (from 12 to 36 months). The sources are: Prestashop database, Google Analytics, Facebook ads, Google ADS and custom sources.
IEM is easy to use in just a few clicks. IEM provides complete dashboards describing users behaviors and enables data filtering.
Here below some features:
IEM produces trend charts with reference to sales (in terms of absolute turnover, relative turnover and number of orders) divided by acquisition channel.
Advertising performance optimization
You can get the detailed performance of your advertising campaigns, including the main KPIs, to monitor their effectiveness and make the right change. Compared to google ADS, IEM provides the ‘real’ ROAS considering the state of the order; if the good is not delivered, claimed or canceled, it will not be included within the index.
IEM produces metrics and graphs that can describe sales by age groups, producers, brands and individual items categorized by selected territory down to individual zip code detail.
IEM delivers metrics and charts that can describe sales by territory, age groups, producers, brands and single product.
IEM produces a detailed report on the sales of each item, highlighting the price fluctuation and its impact on the turnover.MoreoverIEM provides details on acquisition sources.
IEM delivers metrics and charts that define "Buyer Personas" by categorizing customers by type, gender and age range. In addition, IEM provides details on acquisition sources.
IEM provides a complete report on dormant customers, detailing their profile so that retention strategies can be optimized, thus maximizing the efforts of taking these clients back.
You'll be able to find out how to plan loyalty strategies for customers by thoughtfully considering their buying behaviors and interactions.
IEM will help you to segment your Customer Base, exporting all data to CSV and Excel, to enhance remarketing campaigns on existing customers.
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